Click to open the Trent tuner
Home Page | Listen Live | Listen Help! | What's on now? | Programmes | Gallery | Sales | Email Us | Mailing List | About Us | Cookies
Welcome to Radio Trent at
The use of Cookies on this website

Although we don't use cookies on our site, some of our partners may, so here is some information about them.

A computer 'cookie' is a small piece of information that is stored by your browser on your computer's hard drive or temporarily in your computer's memory. We may uses temporary cookies to identify your current session when you make another request in the same session. These cookies are not stored permanently on your computer's hard drive and are erased when you close your browser. We may also use cookies permanently stored on your hard drive, for example to track play habits in order to better target online advertising on other Internet sites and to prevent surveys from being presented more than once. An explanation of this is given below.

Most browsers will usually allow you to change the settings so that it does not accept cookies but if you do this some parts of the site may not work properly.

Information about web site usage and visitors to this site may be shared with third parties for the purpose of targeting internet advertising. To do this, we use tracking technology, provided by our advertising partners to help manage our online advertising. This technology allows our third party advertising partners to recognise a browser's permanent cookie when a browser visits the site. As mentioned above, you are always free to decline these cookies if your browser permits. The cookies allow us to learn which ads bring users to the Site.

No personal data such as your name, address, telephone number or email address is collected. The information collected through the tracking technology is not directly attributable to you, it is simply aggregated so that the Company can learn who its most effective advertising partners are. When this information is used by our ad serving companies, such usage will be in accordance with the privacy practices of those companies. Permanent cookies are also used by some of our survey providers solely for tracking whether a user has been invited to participate in surveys before, and for tracking the answers. Our survey providers do not make any individuals' personal data available to third parties and/or unauthorised individuals or organisations. They do not sell lists or generate any third-party revenue from list or contact data that is collected through any online survey.

On 25th May 2011 a number of amendments were made to the EU's Electronic Communications Framework, a directive that includes guidelines on the use of cookies on websites. The section of the directive dealing with cookies was drawn up in an attempt to protect privacy and, in particular, to administer the use of behavioural advertising. Behavioural advertising is a way of serving advertisements on websites you visit and making them more relevant to you and your interests. For more information please go to YourOnlineChoices, the guide to online behavioural advertising and privacy. That website is operated by the Internet Advertising Bureau (IAB), the industry body for online advertising. There you will find information about how behavioural advertising works, how to opt out, further information about cookies and the steps you can take to protect your privacy on the internet.